The hottest strategy of Hunan printing industry is

2022-08-19
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Strategy of Hunan printing industry: strengthen the horn before Jackie Chan

in China's regional economic development pattern, the Yangtze River Delta and the Pearl River Delta have attracted much attention, and can be called the double engine of China's economic development. With the deduction of the concept of regional economic cooperation from the Pearl River Delta to the Greater Pearl River Delta, and then to the Pan Pearl River Delta, Hunan Province, which has been wandering between the Yangtze River Delta and the Pearl River Delta, has also become a member of the Pan Pearl River Delta "9 + 2" regional economic cooperation. The strong drive of the southern engine undoubtedly attracts more attention from Hunan people

undoubtedly, from the perspective of the "9 + 2" regional economic pattern, the core areas of the Pan Pearl River Delta cooperation are Hong Kong, Macao and Guangdong, while Hunan Province and other provinces belong to the marginal areas of the Pan Pearl River Delta cooperation. In terms of industrial cooperation, the Hunan Provincial Government's attitude is very clear, that is, "jointly promote industrial docking, undertake the transfer of industries from Guangdong, Hong Kong and Macao to Hunan with preferential policies, high-quality services and a good environment, and open Hunan's most advantageous industries, most profitable enterprises and most potential markets to all partners". So, what kind of impact will this kind of regional economic cooperation strongly promoted by the government have on Hunan's printing industry

through the investigation of some printing enterprises, we found that most printing enterprises are not familiar with the concept and specific content of "Pan Pearl River Delta cooperation", but they are very familiar with the development trends and trends of the printing industry in the Pan Pearl River Delta, and are full of confidence and expectation to seek cooperation and exchange with the printing industry in the core region and surrounding areas. The impact of the Pan Pearl River Delta regional economic cooperation on Hunan's printing industry is just like a timely spring rain, which can be described as sneaking in with the wind and moistening things silently. Regional links and regional differences: the necessary conditions for Hunan printing industry to participate in the Pan Pearl River Delta cooperation

1 Regional contact. In terms of geographical location, Hunan borders Jiangxi, Guizhou and Guangxi from east to west, and forms a trend of embracing the core areas of Guangdong, Hong Kong and Macao to the south. In recent years, economic exchanges between Guangdong and other provinces and regions in the Pan Pearl River Delta have been continuously strengthened. Guangdong accounted for 1/3 of Hunan's internal funds in 2002, ranking first; In the first half of 2003, Guangdong's investment in Hunan reached 6.558 billion yuan, accounting for 43.95% of the total domestic capital introduced by Hunan. In terms of printing industry, the interaction between Hunan and the printing industry in Guangdong, Hong Kong and surrounding areas has long existed. In the mid-1990s, Hong Kong's printing industry expanded to the mainland, looking for a rear base for industrial transfer, and began to pay attention to Hunan's printing market. So far, there are more than 10 Sino Hong Kong joint venture printing enterprises in the province. The two largest packaging printing enterprises, Hunan jinshali Color Printing Co., Ltd. and Changde Jinpeng Gravure Printing Co., Ltd., are joint-venture printing enterprises established by the inward migration of Hong Kong capital in the mid-1990s. In July, 2003, Hong Kong jutian Printing Technology Co., Ltd. acquired Hunan Xinshao printing machine Co., Ltd., which enjoys the reputation of "the first discount in China", which caused a lot of repercussions in the industry. Hunan and Guangdong are adjacent to each other, and the competition and exchanges between the printing industry are closer. According to rough statistics, in the past five years, more than 70% of the high-end boutique printing business in Hunan Province has been completed in Guangdong

2. Regional differences. The printing industry in Hunan has a very weak foundation. Taking the data of 2003 as an example, there are 2427 printing enterprises of all kinds (excluding three printing enterprises), 64000 employees, and the total output value of the printing industry is 2.403 billion yuan, accounting for 0.94% of the total output value of the national printing industry. Most of the printing enterprises in Hunan Province are small-scale, with serious low-level repeated construction. There are only 7 printing enterprises with fixed assets of more than 50million yuan, and more than 80% of the printing enterprises have fixed assets of less than 1million yuan. Printing enterprises with strong technical force and advanced management level are even rare. In the past 20 years, the printing industry has been one of the industries with the fastest development, the most active and obvious advantages in the core region of the Pan Pearl River Delta. With the deregulation of the printing industry by the government and the relocation of 70% of Hong Kong enterprises to the north, the printing industry in the Greater Pearl River Delta stands out. Many large printing enterprises have been established in Shenzhen, Dongguan and other places, gradually establishing well-known brands. At the end of 2002, there were 14273 printing enterprises in Guangdong, with an output value of 65.9 billion yuan, accounting for 25.84% of the total output value of the national printing industry. The printing industry has become one of the five pillar industries in Guangdong Province. The printing industry is the third largest industry in Hong Kong, with an annual output value of more than US $4billion. Together with the United States, Japan and Germany, Hong Kong is known as the world's four major printing centers. Such a huge difference has made the printing practitioners in Hunan ashamed, and also prompted us to carefully think about the effective way for Hunan's printing industry to participate in the Pan Pearl River Delta regional cooperation

government promotion and enterprise decision-making: an effective way for Hunan's printing industry to integrate into the Pan Pearl River cooperation

as a central province, Hunan plays a pivotal role in connecting the East with the West and connecting the Yangtze River economic belt and the Pan Pearl River region. At present, China's printing industry is still a traditional processing industry, which is a labor-intensive industry. In order to expand the economic hinterland, reduce operating costs, and find a rear base for industrial transfer, 70% of Hong Kong's printing enterprises have moved north to the Pearl River Delta and achieved great development. At this stage, the printing industry in Guangdong, Hong Kong, Macao and other coastal areas has the internal requirements and motivation to further transfer to the surrounding provinces and continue to develop in the economic hinterland. The printing industry in Hunan Province is at a critical moment to accelerate industrialization, adjust and optimize the industrial structure, strive to promote industrial upgrading, and avoid marginalization. It needs to take advantage of the powerful printing enterprises in Guangdong, Hong Kong and Macao to actively undertake the economic radiation and industrial transfer of the printing industry in Guangdong, Hong Kong and Macao, and improve the economic strength of the printing industry in Hunan Province

achieving the expected goals requires the joint efforts of the government and enterprises

the government. ① Strengthen the guidance of printing enterprises and establish the concept of Pan Pearl River Delta cooperation. Simple troubleshooting: as mentioned above, for more than a year, the high-level contacts of the "9 + 2" provincial and regional governments have been frequent, and a number of substantive cooperation terms have been signed in the fields of infrastructure, tourism resources, publishing and so on. However, the promotion and impact of Hunan's printing industry on the Pan Pearl River Delta regional economic cooperation is still half understood, and there is no clear concept. The government's guidance to enterprises should be further strengthened. In 2004, Guangdong Printing Association held the "Pan Pearl River Delta Printing Industry Summit Forum" and sought to expand the forum to "9 + 2" other provinces and regions in the near future; Subsequently, the "Yangtze River Delta Printing Industry Development Summit Forum" held in Shanghai and the "Bohai Rim Printing Industry Development Summit Forum" held in Beijing echoed it from afar. In this situation, the government departments in charge of the printing industry in Hunan should give full play to their guiding role, actively strengthen contacts with the relevant competent departments of other provinces and regions, and guide the printing industry and advantageous enterprises in Hunan Province to integrate into the printing industry cooperation economic circle in the Pan Pearl River Delta

② implement preferential policies for printing industry investment and improve the soft investment environment. The printing industry is an export-oriented industry with labor-intensive characteristics and export-oriented foreign exchange earning. Within the framework of Pan Pearl River Delta cooperation, while the government strives to improve the hard investment environment, it should also start from reality, face up to the shortage, and the tensile strength and impact strength reach the maximum value, and actively strive for preferential policies to attract Guangdong, Hong Kong and Macao to invest in the printing industry of the province. In June, 2003, Changsha City built a 1200 Mu printing technology industry base in Huanghua Town, and the enterprises in the park enjoy a series of preferential policies such as land use and tax collection. There are two purposes for the construction: first, to concentrate the advantageous printing enterprises in Changsha, form the printing industry cluster in the province, and give play to the agglomeration effect; The second is to attract foreign capital by improving the soft investment environment of the printing industry in the provincial capital cities

③ establish special investment zones to attract foreign funds with investment hotspots. In the face of the joint implementation of CEPA and Pan Pearl River Delta regional cooperation, Hunan will focus on supporting the establishment of CEPA parks or processing trade parks, customs and highway ports and bonded warehouses in Chenzhou, which is adjacent to the "bridgehead". In order to become bigger and stronger in the opportunities of "9+2" and CEPA, Chenzhou will be built into a special investment zone, which will become a new round of investment hotspot and provide a suitable foothold for the inward moving printing capital of Guangdong, Hong Kong and Macao

enterprise side. ① Managers of printing enterprises should have a strategic development view. The purpose of regional economic cooperation is to promote the win-win development of core and marginal regions. Pan Pearl River Delta regional economic cooperation is an important part of the national "Eleventh Five Year Plan". As a decision-maker of printing enterprises, we should take a long-term view and realize that in the long run, the "9 + 2" regional economic cooperation will have an important impact on the development of printing industry in our province and actively strive for internal and external orders of Chinalco system. With a keen eye, we should seize opportunities conducive to the development of enterprises in cooperation and make them bigger and stronger

② expand the printing market by taking the opportunity of regional cooperation. The Pan Pearl River Delta regional economic cooperation will be conducive to breaking through the old administrative regional blockade and promoting the integration of the "9 + 2" printing markets. Hunan printing enterprises should actively integrate into the Pan Pearl River Delta regional cooperation, make use of relevant preferential policies, break through the restrictions of the printing market limited by the province or surrounding provinces, vigorously expand new markets, and take advantage of the "bridgehead" of Guangdong, Hong Kong and Macao to enter the adjacent China ASEAN free trade area and the international printing market linked with Hong Kong and Macao

③ learning reengineering to enhance the competitiveness of enterprises. With the further deepening of regional economic cooperation in the Pan Pearl River Delta, the northward movement of the printing industry in Guangdong, Hong Kong and Macao has become more smooth, and the pace of northward movement has accelerated. It can be predicted that Hunan will become an important rear base for the transfer of the printing industry in Hong Kong and Macao. Most of the printing enterprises in Hong Kong and Macao are foreign-funded enterprises, which have advanced printing equipment, printing technology and modern management manual alloy high carbon steel (or low carbon alloy steel), cold working die steel and other sections. These are the bottlenecks to improve the overall level of Hunan's printing industry. Hunan printing enterprises should learn, draw lessons from and introduce these advanced printing production factors in various ways in combination with the actual situation of the enterprise, so as to enhance the market competitiveness of the enterprise. It is undeniable that the linkage of provinces and regions in the Pan Pearl River Delta region and the entry of printing enterprises from Guangdong, Hong Kong and Macao to Hunan will make the competition in Hunan's local printing market more intense. However, taking the market as the leading factor, competition will win or lose, and the strong will always win

source: Printing Manager

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