The hottest traditional Chinese cultural elements

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Chinese traditional cultural elements and modern graphic design (Part 2)

3 Application of Chinese traditional cultural elements in modern wine packaging design

pictures 11 and 12: the color inspiration of "Fen Wine" series packaging comes from the hue of folk blue and white, with blue as the main tone, which shows the long history of wine and highlights the unique elegance and breadth of traditional elements

(figure from July 1 this year, it uses a series of reference voltages (like the code dispelling used when weighing the balance) and the voltage to be converted by the input (weighing object) 11) (picture 12)

the application of these traditional cultural elements in graphic design is often pluralistic. This multi complementary design concept not only greatly enhances the sense of massiness of culture, but also contributes to the extension of modern design concepts and the enhancement of visual appeal

Second, traditional design elements should be combined with modern design concepts

we should use some symbolic traditional graphics to express some interest, emotion and thought; Or change, reorganize and innovate the traditional graphic elements, so that they have both the shape and charm of traditional graphics and the meaning of modern design. Or infiltrate the traditional design techniques into the graphics of modern design, reflecting the spirit and concept of a nation. National culture is rediscovered, reused and recreated in modern design. As a national local culture, the integration phenomenon produced in the process of collision and integration with foreign culture is a very important aspect of modern graphic design

at the fortune forum held in Beijing, Chinese traditional elements can be said to be "in the limelight". In order to pay attention to Beijing, fortune forum specially changed the logo of the forum from traditional blue to bright red background with Chinese characteristics; The opening ceremony was held in the temple of heaven prayer hall in order to highlight Chinese traditional elements. On the background plate of the opening ceremony, the three romantic arcs of the temple of heaven prayer hall and the Royal stud patterns on both sides projected the high-level and solemn style of the forum. Several unique Chinese traditional elements highlight the dual charm of Beijing's rich cultural heritage and modern civilization

to apply Chinese traditional elements to modern design, we should study the deep-seated cultural characteristics, extract the essence and core content of a certain culture, create and excavate it, imperceptibly integrate "Chinese traditional elements" into the works, and reflect the overall sense of product design. How to re-examine traditional culture from a new perspective of modern aesthetics, we should extend its "meaning" to its "spirit" on the basis of a full understanding of traditional culture, so that traditional culture can be updated and expanded in modern design. Mr. Jin Daiqiang's poster works integrate traditional Chinese ink painting with modern geometry, giving people a deep national and modern impression

(see Figure 13)

(Figure 13)

I believe that traditional and national elements in modern design should and must be integrated into popular and fashionable ideas in order to meet the requirements of the times. Of course, "modern" is not exactly equal to "popular", but we can certainly say that "modern" must have "popular" factors. The so-called fashion generally refers to the fashion and popular style at that time. In the eyes of some people, the popular and fashionable things are gone. There is no historical and traditional things that are durable and thick, and can not stand the test of the mirror of time, so they never take it seriously. This is an obvious problem in modern packaging design

III. The Prospect and Prospect of modern design blending into traditional elements

looking back, in the world of fashion and fashion, traditional aesthetic ideas and traditional design elements have also been playing a very important role. Therefore, in modern design, only by combining tradition with fashion can we give people a sense of nationalization. In fact, to measure tradition and fashion with the concept of modern design, there is not only no conflict between the two. On the contrary, if they can be integrated with each other, the result must complement each other: tradition can continue to spread through fashion, fashion adds a sense of culture and massiness by injecting tradition, and enhances the continuity of its life cycle. It can be seen that the pursuit of fashion and fashion should start from the traditional element style of design

determine the stress change on the sample. The market competition in the 21st century is the competition of design, and behind the competition of design is the competition of culture. How to deeply understand and apply traditional cultural elements and add added value to design is worthy of our in-depth study. With the new round of economic rise and cultural renaissance in the East, as a design master once said, "the cultural heritage of 5000 years has made the big brand of Chinese traditional elements eternal, intelligent, mysterious, exquisite craftsmanship and unparalleled creativity. This series of seductive values have a tendency to fade away in the development of" modern "China." This is enough for us who talk about internationalization to re-examine our traditional cultural blood

IV. thoughts on the operation process of the subject investigation

by analyzing the survey results of the whole questionnaire, we can know that Chinese traditional elements are used in the process of packaging design, and calligraphy and traditional graphics are the most used elements in modern packaging design

with the popularity of tradition and fashion, it reflects the changes in people's social life and the continuous changes in the way of thinking, as well as the continuous changes in social material life and its cultural significance. We have reason to believe that consumer demand is increasingly diversified, and the requirements for product personalization and differentiation are also higher and higher. Only in this way can modern design constantly absorb all kinds of beneficial nutrients from tradition, and it is possible to make more traditional design elements conform to the historical trend and skillfully integrate into modern design. In order to continuously expand the influence of traditional elements on modern packaging design. Only in this way can we not lose tradition, but also make traditional cultural elements adapt to the pace of the times and modern people's aesthetic consumption psychology. So as to achieve the consistency between traditional cultural design elements and modern design

in a word, tea packaging, wine packaging and moon cake packaging should be systematically improved and sorted out in the questionnaire. In real life, the audience's understanding of these packaging designs is still far from enough, which needs to be studied and explained. I look forward to further expansion next time

source: China Quality

Zhao juyu, master of Arts College

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